MIST-PRO had earned its market position the hard way: a patented design, national hardware show recognition, and hundreds of five-star reviews from homeowners who trusted it. But the DTC website and overall brand presentation were generic, underrepresenting the quality and innovation behind the product. In a category where buyers evaluate credibility on first impression, the signal gap was real.

We refined how MIST-PRO shows up across every touchpoint. High-definition 3D product renders gave the brand a visual standard that matched the product's quality. A headless Shopify store with Framer as the front-end delivered a fast, flexible DTC experience built around the core narrative: Pest Control Made Simple. Amazon A+ content carried the same signal into the marketplace where the product was already winning.

The work started with the core brand narrative: what MIST-PRO actually does for homeowners and why it matters. From that foundation we built the visual and content system. Product renders established the visual standard. The headless Shopify build with Framer front-end translated the narrative into a clean, conversion-focused DTC experience. Amazon A+ content extended the same signal into the marketplace.